SCMS Cochin School of Business maps international management trends to offer the best Management education in India

Management education needs to continually evolve to meet the challenges of today’s disruptive and uncertain economic environment. SCMS Cochin School of Business continually evaluates and updates its curriculum to ensure that the graduates of the institute are world-class leaders. Recognized as one of the best MBA colleges in India, SCMS Cochin has identified the key challenges management education faces in 2015.

     ·         Digital Transformation: Convergence in the new digitized world has thrown up new learning curves, both for organizations and management professionals. It is becoming imperative to focus on courses, including digital marketing, social media marketing, and digital media planning and buying. New media has changed the business landscape making new media literacy an imperative for global leaders.

     ·         Follow the flow: Emerging economies are lucrative to established businesses and they are shifting to these countries. These businesses need to be agile in order to be able to profit from this window of opportunity. SCMS is trying to map this requirement by preparing management students with:

-          Conceptual frameworks to understand cross country differences

-          Openness to foreign cultures and ideas

Problems faced by organizations are due to the inability of managers to deal with these shifts in the markets. Contemporary management education should cater to these requirements.

     ·         Fresh approach to problem solving: To succeed today, managers have to possess the ability to reframe problems in order to find optimized solutions. Human-centered innovation is another key trend this year. It will continue to grow as ‘individualism’ in the field of innovation becomes a focus. It is now necessary to move from rhetorical to critical thinking to find innovative solutions.

     ·         Learn by doing: Management schools like SCMS have realised the importance of experiential learning. SCMS curriculum has built in live-learning ecosystems to ensure interaction with entrepreneurial projects.  Other ways of creating these learning systems are SIPs, incubators, events etc.

     ·         Social responsibility: Corporate social responsibility is an essential part of a sustainable business strategy. Management schools have the responsibility of stimulating thoughts and discussions around socially important issues.

SCMS Cochin School of Business has been identifying gaps in management education, ensuring that students understand the emerging business milieu before they leave campus.