“Endeavor:
Entrepreneurial Insights”, the workshop held by SCMS Cochin on 10th
March, 2014 brought together an interesting mix of entrepreneurs who offered
students a look into their visionary minds. The idea was to encourage future
entrepreneurs to follow their dreams and chart their own path to success. The
contribution of Mr. Biju Dominic, CEO FinalMile Consulting, was especially
important for those in the audience.
Mr.
Dominic is not your regular entrepreneur. He has an interesting line of work, with
previous experience in behavioural architecture and cognitive neuroscience, in
particular. He shed light on how he developed a passion for his work and turned
it into a flourishing business. This helped students broaden their scope when
it comes to business ideas, which can stem from their individual interests and
be used to set up new enterprises.
For
Mr. Dominic, it was his deep passion for understanding the complex human psyche
that formed the germ of his business idea. “Human behaviour can be found in
every aspect of human activity: politics, advertising, sports,” he tells us. “I
began to explore it further and turned it into an entrepreneurial proposition.”
He added that it was his passion that made him believe that he could change the
world.
To
encourage the students in the gathering to go after their dreams and
aspirations, he said, “You need to have faith in yourself. Have a fair idea of
the context of the entrepreneurial project you have in mind as you start. It’s
also important to have the freedom to pursue the context and the idea.” He also
offered a way to make that happen: by associating oneself to an MNC. He also urged
students to bear in mind the importance of finances, both in the best and
worst-case scenarios.
His
practical advice was well received by the audience that was quite keen on
learning from the experiences of the renowned entrepreneur. And he did not disappoint
as he talked about his rewarding career at Reliance Industries. Mr. Dominic
himself had his own massive learning experience through the inspiring tales of
the Ambanis and he was more than willing to share them with the gathering.
To
make any entrepreneurial venture successful, the importance of having the right
team to work with cannot be overemphasized. It’s a point Mr. Dominic focussed
on as his talk drew to an end. “You need to work with people who share the same
ideas and values. It is the glue that had the power to keep a group bound
together,” he stressed. Probably just as effectively as the man with the
passion for human psyche had kept the audience bound to their seats through his
talk.
Athulya Menon, PGDM ‘15