SCMS-Cochin School of Business has announced 6th and 7th December 2013 as the dates for the prestigious SCMS Marketing Colloquium. The annual marketing conclave of one of the top B-schools in southern India, it is an event keenly anticipated by researchers, students and industry experts, as it invites research papers on the most challenging themes of the times. This year, the SCMS Marketing Colloquium has been titled International Conference on Building Customer Trust (ICBCT 2013), and will invite productive reflections on the theme of Building Customer Trust. The most outstanding paper will be awarded a cash prize, while the papers presented during the ICBCT 2013 will be published in a special edition of the SCMS Journal of Indian Management - a quarterly international research journal.
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